SFR Decision Science

Make Smarter SFR Investment Decisions — Backed by Data, Not Gut Feel

Picket's Decision Science platform evaluates 50M+ single-family rental properties across 25 U.S. markets. Institutional-grade scoring, financial forecasting, and deal underwriting — built for investors who move fast and can't afford bad bets.

50M+
properties evaluated
25
U.S. markets tracked
40+
signals per property

The SFR Market Has a Data Problem

Institutional capital is moving into single-family rentals at scale. Most investors are still flying blind.

01

Deals move fast. Off-market opportunities disappear in hours.

By the time you've pulled data from three different sources, run your models, and built the investment committee memo — the deal is gone.

02

Data is scattered. Property records, rental comps, cap rates, and neighborhood trends live in a dozen disconnected tools.

Your analysts spend 80% of their time aggregating data instead of analyzing it. Context-switching between platforms introduces errors.

03

Due diligence takes weeks. The market has moved before you've finished underwriting.

Manual comps, spreadsheet models, and gut-feel adjustments can't keep pace with institutional buyers who have entire data teams.

04

Gut-feel investing at scale is expensive. One bad SFR acquisition in a 500-unit portfolio can cost $500K+ in lost value.

At portfolio scale, the cost of a bad bet isn't one deal — it's a drag on IRR that compounds across the entire portfolio.

The investors winning in SFR aren't guessing. They're running on Picket.

Decision Science at Institutional Scale

Five capabilities that replace your disconnected stack with one coherent decision engine.

▮▮
Automated Property Scoring
Every property scored 0–100 across 40+ signals. Rank and compare instantly across your pipeline — no manual triage, no spreadsheet jockeying.
Financial Forecasting
Model IRR, cash-on-cash return, and cap rate across multiple acquisition scenarios. Adjust assumptions on the fly and see updated projections in seconds.
Market Intelligence
25 U.S. markets tracked in real time. Know which submarkets are overheating before the headlines do. Spot displacement trends before they become consensus.
Deal Underwriting
Automated rent comps, expense projections, and exit scenario modeling — in minutes, not days. Produce investment committee-ready reports without the analyst overhead.
Portfolio Management
Track your entire portfolio's performance, occupancy, and projected returns in one dashboard. Know which assets are underperforming before the quarterly review.

Built for Serious SFR Capital

Primary

Institutional Investors & REITs

Portfolio managers and investment committees at REITs, PE real estate funds, and family offices acquiring 50–5,000+ SFR units. Your deal flow is too large to underwrite manually — you need institutional-grade intelligence that moves at your pace.

50–5,000+ units  ·  Investment committees, portfolio managers
Secondary

High-Net-Worth Individual Investors

Accredited investors building SFR portfolios of 5–100 units who want institutional-grade intelligence without the institutional overhead. You do your own diligence — Picket makes sure your data is better than your competition's.

5–100 units  ·  Accredited investors

Not a fit: Fix-and-flip operators, wholesalers, retail homebuyers. Picket is a portfolio intelligence platform — not a lead generation or transaction marketplace tool.

See how Picket can accelerate your SFR investment workflow.

Whether you're evaluating a single market or managing a 3,000-unit portfolio, we'll show you how Decision Science changes the way you underwrite deals.

30-minute, no-fluff demo
Tailored to your portfolio size
No sales pressure — just data
YC S25 company, backed by $20M Series B

Request received.

Our team will reach out within one business day to schedule your demo.